eureka!
2025
Branding / Experiental / Motion
CONCEPTI was challenged to design a conference centered around “third spaces,” which are the environments between home and work where community, creativity, and connection thrive. Eureka! is a two-day conference that brings together creatives from diverse backgrounds to explore, celebrate, and reimagine the role of third spaces through workshops, talks, and collaborative discussions.
APPROACHInspired by the exclamation point itself, the identity celebrates moments of connection and insight through bold typography, radiant gradients, and energetic motion. The brand system creates excitement and encourages discovery!