eureka!
2025

Branding / Experiental / Motion

CONCEPTI was challenged to design a conference brand centered around “third spaces” which are the environments between home and work where community, creativity, and connection thrive. Eureka! is a two-day conference that brings together creatives from diverse backgrounds to explore, celebrate, and reimagine the role of third spaces through workshops, talks, and collaborative discussions. Attendees leave with new ideas, tools, and inspiration for fostering more vibrant, inclusive, and innovative third places in their own communities.

APPROACH Inspired by the exclamation itself, the identity celebrates moments of connection and insight through bold typography, radiant gradients, and energetic motion. The brand system creates excitement and encourages discovery.